Birthday Email and Landing Page
Customer Engagement Email
To enhance customer engagement and express appreciation, we instituted a dynamic birthday campaign. Tailored emails featuring targeted service offerings led recipients to a specialized landing page. Rigorous A/B testing refined our communication strategy, resulting in a noteworthy 20% increase in open rates, peaking at an impressive 78%. The introduction of a landing page with key offerings helped elevate click rates from below 1% to an exceptional 19%.