Enewsletter Emails
Customer Enewsletter
Striving for effective, targeted marketing, our journey began in 2021 with a mission: boost engagement. Witness the evolution of our customer e-newsletter from bi-monthly to monthly, delivering outstanding results. The cohesive WPS e-newsletter campaign, characterized by a lighthearted feel and bold colors, boasts an incredible transformation. By applying insights from A/B testing, open rates surged from 48% to an impressive 75%, while click rates climbed from 1% to a remarkable 14% by 2023. Customer feedback echoed anticipated reception, a preference for email communication, and a desire for increased frequency.
Prospect Enewsletter
Launched in 2021, our prospect e-newsletter transitioned to monthly delivery in 2022, featuring refined messaging based on data-driven insights. Results? A/B testing impacted the surge in open rates from 40% to an exceptional 63%, exceeding the industry average of 23%. Click rates peaked at 8%, well above the industry standard of 1%. Moreover, we implemented tracking mechanisms for form fills and sales calls, enhancing attribution.
